A collaboration between Ted Baker and tech company Proporta saw a new wireless charger come to the world. We met with Ted, fine tuned a script with them after a meeting or two and got to prepping a shoot down in Bournemouth.
With one afternoon for set up followed by one day to shoot, time was tight, but we had a good crew, a tight script and a wonderful location with many options to deliver the shots we were looking for.
Filmed on an Alexa Mini with some Zeiss Primes, we were super impressed with the picture quality that came out. In the edit we kept the film moving quickly with a jazzy tune and added moving animations to really drive home the message.
- Script - written by Ted Baker and Ablinq
- Directed, Edited - Will Berner
- Cinematography - Sal Redpath
- Assistant Camera - Jimmy Howson
- Colour Grade - Rollo Chad
- Animations - Ed Davey-Turner