Positive Outlook Clothing wanted to get across a simple message for their upcoming capsule collection ‘Look Forward’. Music was the cornerstone to this campaign and thanks to the incredible Ella Rothwell and a little bit of Bublé we had the ingredients to pull this together.
Our location was a beautiful old Natural Light Studio converted from 19th century ammunition stores very near our offices in Northamptonshire. The day was cold but the atmosphere full of warmth as we tried to capture this positive message.
This was an early production for Ablinq but one we feel stands the test of time. Simple yet powerful, Ella delivered above and beyond despite the almost sub zero temperatures that come with a mid Feb shoot in a 19th century building. All in all, one of our faves.
- Artist - Ella Rothwell
- Filmed and Edited - Will Berner
- Creative & 1st AC - Charlie Aprahamian
- Sound Mixer - Paddy Fletcher
- BTS - Celia Hodgson