Fairfax & Favor
When working with animals really pays off! Credit to Ripley the golden lab who stole the show with his superb performance in this jolly Christmas ad. Fairfax and Favor approached us with an idea of a puppy ruining Christmas, a meeting later and we had the foundations for a story that would be the first Christmas ad produced by this fast growing brand.
A day to set up and a day to shoot the ad was what followed in the beautiful Narford Hall in Norfolk. We had a few sequences we know we needed to capture but we left a little wiggle room for Ripley to go rogue. After all, and as we found out, there was only so much control we had over poor Ripley and the cameras were rolling we had to leave a little to improvisation which he handled perfectly.
The result has been a piece of Christmas content that has seen some of the highest organic reach and engagement the brand has ever seen. We are thrilled this campaign has been a success and thoughts are already going into our 2020 campaign.
- Script - Fairfax and Favor & Ablinq
- Producers - Will Berner, Charlie Aprahamian
- Directed, Edited - Will Berner
- Puppymaster - Charlie Aprahamian
- Cinematography - Sal Redpath
- Set design & photography - Harvey Broadbent
- Music - Paddy Fletcher
- Sound Design - Nicola Collusso