Stowe approached us with a hugely ambitious objective to raise over £100,000,000 for bursary students over the next 10 years. Their attitude was to make change and they backed this up with a brave campaign ‘Change 100’. This needed to be a different approach, something captivating that told a good story and connected emotionally with the audience. This motion scrapbook style was what we settled on, this gave us the foundation to create a broad set of visuals to compliment the script and it meant we could stretch our creativity with visual stimuluses and transitions.
A few hundred pieces of paper printed and cut out and a few thousand images later and we had something we could work with. This film is one of three we created for this campaign, you can watch the other two here (https://vimeo.com/375725380 & https://vimeo.com/391550749)
Liberty was a dream to work with and told her story with such authenticity. This powerful film is a reminder that our lives can go full circle and we should take all the opportunities that lie in front of us. Its success in the fundraising Stowe is aiming to achieve has been fantastic, their engagement, awareness and identity has grown with this content leading conversions with donations to this great cause.
- Script - Stowe School & Ablinq
- Produced, Directed & Edited - Will Berner
- Art Direction - Milly Jean
- Sound Design - Nicola Colusso
- Music - Paddy Fletcher
- Talent - Liberty King