Summer is a daydream on a long, hot Sunday. Lounging in a lawn chair, feet in a paddling pool. An endless afternoon. This was the mood we captured with this White Stuff Spring Summer '23 campaign. Shot on location in Tenerife this hero film takes us between three locales – a sunny, lazy lawn; a lush and decaying garden; and an epic, rocky wilderness. – on a surreal journey.
Making great use of time on set we have been delivering content across the board. From 9s homepage bites, 15s paid advertising edits to a 60s hero used all across their social and digital platforms. Our challenge was to think quick on set, work with a variety of people in front of the camera, remain consistent with the White Stuff brand and utilise cinematic techniques with an approachable and realistic feel. Rocks, dirt, desert, blue sky, terracotta earth, yellow-red sun, take a peek into summer somewhere else.
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